I have a great idea.
I think I’ll start a business.
People really like my stuff.
If you are experiencing some level of business success, it’s most likely because of who you are not because of what you produce. Your customer could easily go to the local grocery store and buy a birthday cake, but they don’t. They buy it from you. Why? I’m not sure exactly why, but I can almost guarantee you that it’s not because they want a birthday cake.
Do yourself a favor and figure out what your “thing” is early on. If you are smart, driven, resourceful, persistent, willing to sacrifice, and a little lucky; you get to go from solopreneur to entrepreneur. You get to make the transition from me to we.
“We” will not naturally operate at the level of “me”.
“We” has other ideas about how to do things.
“We” might not love your baby.
“We” might just be here for a paycheck.
Expansion has caused the wheels to fall off many small businesses. During the transition to we, be very careful not to lose the “me” that made the whole thing possible. Guard your “special sauce” as though the life of your business depends on it, because it probably does.