The Price of Everything (And the Cost of Some Things)

At SignMaster, we’re evaluating our pricing structure, and I’ve been reading Confessions of the Pricing Man. It’s a fascinating deep dive into how pricing affects everything—business, psychology, even human behavior. Highly recommend it.

But during my scripture reading today, I came across something that put price in a whole different light:

Proverbs 17:23
A wicked man taketh a gift out of the bosom to pervert the ways of judgment.

And it got me thinking—

  • What was the amount of the gift?
  • What was the judgment being perverted?

I’ve probably watched too many gangster movies, so my mind immediately went to bribery and extortion. But maybe it’s much smaller than that—more subtle, more personal.

How many times have I made the wrong decision because it benefited me?

Not every price is measured in dollars. Sometimes it’s measured in integrity. Convenience. Compromise.

Some things should never have a price tag.

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