Hurry! There’s only one left at this price!
Limited time offer.
New lower price.
Fear of missing out.
The stereotypical used car salesman is a master at pressing all three buttons. That’s why you often feel a sense of remorse as you walk away with the keys.
Wouldn’t it be better if we marketed our product or service with sincerity?
We can save you time and make your work easier.
We charge a fair price and deliver a great value.
We are here if you need us. No FOMO.
We are getting more and more savvy as consumers.
We don’t like remorse and we don’t like to be lied to.