I was having lunch with my friend Bret, and he told me about the 7-38-55 rule of communication. Studies have shown that the effectiveness of our communication falls into three buckets, each of which carries a different weight.
7% – Verbal
38% – Tone
55% – Body Language
Sadly, I proved this rule the same day I met Bret for lunch.
I was paying bills on Friday around noon, trying to get out of the office to go to lunch, and I noticed one of our vendors had increased pricing without notifying us. That prompted me to fire off a quick email to accounts receivable and the owner. The heading read “Price Increase??” and the body was short and direct.
An apologetic reply hit my inbox within a few minutes. AR had made a mistake and they were fixing it shortly. As I read the reply… I also read my initial email again. That’s when I realized I had made a huge mistake. My raw email taken as written, without tone or expression, was accusatory and mean. Immediately I emailed an apology and called the person in AR so they could hear me say… I’m sorry.
Communication is king.
Communication is key.
Guard your words and your keyboard.
Say what you intend to say.
I said, I will take heed to my ways, that I sin not with my tongue: I will keep my mouth with a bridle, while the wicked is before me.Psalm 39:1 KJV