A memorable customer experience can be expensive, but can cost you very little. Let me give you an example.
Continue reading “Just Add Dots”Just Add Dots
Platform or Process
Illustrator or CorelDraw? Windows or Mac? 3m or Avery? Print professionals and designers go nuts over their tools. I love CorelDraw and despise Illustrator or vice-versa.
Fall in love with your process not your tools. Remember a tool is just a tool; the magic happens when it is placed in the hands of a master.
-T. Trucks
Simplicity
What is the One Thing you could do today to make everything else easier or not necessary?
- Make a list
- Prioritize
- Choose
- Take Action
- Repeat
Simple. Powerful. Effective.
Press toward the mark.
-T. Trucks
Mistakes
In a weird way, I love when we make mistakes at SignMaster. Like learning to walk or ride a bike, mistakes give us insight and opportunity. Mistakes help us refine our processes, improve efficiencies, and grow. Continue reading “Mistakes”
How do you see?
Half-full, half-empty, or just a glass with water in it? Maybe better to ask, where did the glass come from and who poured the water?
- Half-full runs off a cliff at full speed thinking everything is going to be great.
- Half-empty hides in a cave, paralyzed by fear, missing countless opportunities.
- Just a glass with water becomes cynical and apathetic.
If you have to eat crap, don’t nibble.
#BenHorowitz #Determination #TheHardThingAboutHardThings
Face in a Jar
Eleanor Rigby, wearing a face that she keeps in a jar by the door – who is it for? I love this old Beatles tune 🙂 We have all been tempted at some point to wear a mask to fit in, achieve a goal, or maybe avoid rejection. Don’t do it.
Continue reading “Face in a Jar”Would you give that to your mother?
I love processes and perfection. I believe that a well designed and well made product really touch people on a higher level; things like Google’s Gmail, Apple’s iPhone, Tesla’s Model S, the Golden Gate Bridge, 2-son’s Farm Tables, and Mrs. Deneve’s chocolate pound cake. On the surface all these things might look very dissimilar but there is a thread that runs through them all… EXCELLENCE!
Continue reading “Would you give that to your mother?”The Pricing Problem
How much is too much? What will our market bear? Is there enough profit for R&D and growth? Every business owner must ask and answer questions about the pricing problem, and the answers will set the company trajectory.
Continue reading “The Pricing Problem”Stop Believing
Ever see the movie Ice Age : The Meltdown? Remember the part where Ellie, a 6 ton mammoth, truly believed she was an opossum… ridiculous, right!? I believe it happens far too often. Folks are brain-washed into believing I can’t, I’m not good enough, or I ________. Jump, you just might find out you have wings.
I heard a fantastic sermon yesterday (here is the link). Very practical guide to help you stop believing you are an opossum.
- Start where you are
- Use what you have
- Do what you can
-T. Trucks